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Origin grows newsstand lead
13 August 2009
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| Origin Publishing's Hair Ideas has today posted ABC results strengthening its position as the UK's market leading hair title. |
Alison Worthington, Publisher of the Origin hair portfolio, commented: "Hair Ideas continues to deliver on the newsstand seeing a rise of 6% PoP, further cementing its status as the UK's number one hair magazine. We're thrilled to be able to share such strong results in a very competitive market, showing no loss of market share in the UK and terrific brand loyalty.
I'm also delighted that Your Hair continues to hold stable in fairly turbulent conditions, particularly as the larger, A4 titles are under increasing pressure from the cheaper A5 magazines. In a climate where readers are demanding value for money, our success on the newsstand is testament to the high quality package and unique commercial partnerships the brand has successfully achieved.
This year we've introduced Blonde Hair's ABC. A unique proposal, Blonde Hair is highly targeted and is the only UK magazine specifically designed for blondes and their needs. It has recently enjoyed a fantastic new redesign with a fresh, modern look, offering blondes up-to-the minute ideas in one easy package, unavailable anywhere else.
Overall, this period sees Origin's group ABC grow to well over 100,000 with an increase of 16% PoP in the UK, a fantastic result for the portfolio and for Origin who remain the UK's number one hair publisher."
Title Jan-Jun 09 Jul-Dec 08 Change PoP
Hair Ideas 71,864 67,712 +6.1%
Your Hair 30,727 30,660 +0.2%
Blonde Hair 11,264 n/a n/a
-Ends-
For all media enquiries, please contact:
Carolyn Wray | Acting Press Officer | Origin Publishing
T 0117 3148812 | E carolynwray@originpublishing.co.uk
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